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11 Best AI Advertising Examples of 2024

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Artificial intelligence (AI) has finally encroached on the marketing space and trusts advertisers to leverage it to improve their ad campaigns. Companies are also keying into AI to identify customers’ core behaviors and reach them more effectively. Imagine sitting on your chair and letting AI decipher what your ideal customers think or do online. You don’t have to spend hours comprehending your customers’ behavior. 

Doesn’t that sound great?

While a few have taken advantage, others are still keen on how to use AI to make their ads and videos more engaging, compelling, and targeted. If you’re like these people, this article is for you.

This blog delves into AI in advertising and how companies and brands use it to capture customers’ interests and drive engagement. Learn from the 11 best AI advertising examples of brands.

What is AI in Digital Marketing?

AI in digital marketing uses advanced algorithms and machine learning to gain deeper insights into customer behavior and analyze the data to fine-tune ad campaigns. Artificial intelligence enhances the effectiveness of ad creatives by tailoring content to individual users. This will not only increase engagement but also maximize conversion rates and optimize performance. It also automates time-consuming processes, such as social media posting and ad bidding, to save time and ensure the perfect execution of marketing activities.

In summary, AI helps with:

  • Data analysis and uncovering insights
  • Automate time-consuming and repetitive activities
  • Personalizing advertising experiences
  • Content generation that resonates with the target audience
  • Ad optimization through dynamic creative optimization

Effects of AI on Advertising

AI being used for advertising

AI is revolutionizing how brands sell products and services to their potential customers. What could take humans days or weeks to achieve can be simplified in minutes with AI – I’m talking about identifying customers’ behaviors and creating tailored ads to their interests. 

With AI, ad specialists can reach the core of people’s behavior to promote the right product and service. Marketers don’t need to be skeptical of what customers think and what they don’t because AI can decipher all that in minutes.

According to recent statistics, the global AI market has a 142.3 billion dollar valuation. Various forecasts have suggested the valuation could reach 1.5 trillion dollars by 2030. It shows AI’s domination in the advertising space is just getting started.

Top AI Advertising Examples of 2024

Here are the 11 best AI advertising examples of 2024.

Nike Creating an AI App and Generated Ad with Serena Williams

Nike is one of the giant fashion companies that has keyed into AI. Between 2018 and 2019, the company acquired several predictive analytic companies to study customers’ behavior and spending habits.

The company’s AI-powered Fit app shows how it used insights from these predictive companies to sell to customers. Users can scan their feet in the app and get recommended shoe sizes based on the data for free.

That wasn’t the last rodeo for Nike. The company also used AI to create an 8-minute video ads campaign with Tennis Star Serena Williams called ‘Never Done Evolving’ to commemorate Nike’s 50th anniversary. The ad depicted the younger self of the multiple Grand Slam title winner, from her first Grand Slam in 1999 to the Australian Open in 2017.

Nike’s use of AI shows ad creatives and video ads can be emotional and connect with people. In addition, it shows how a brand can use AI to understand customers’ habits and derive historical data to improve their shopping experience and campaigns.

Coca-Cola Running an AI Contest with OpenAI

Coca-Cola has been in the advertising game for more than a century since its first ad came out in 1896. The company has continually evolved in its promotion strategies, starting in the newspaper and transitioning to radio and television decades later. Their objective to keep their ads fresh has kept them in the game. It’s not surprising that they have keyed into AI.

After management consulting firm Bain & Company collaborated with OpenAI in February 2023, Coca-Cola opted to participate in this partnership to integrate AI into its systems. Coca-Cola launched the ‘Create Real Magic’ contest to kick off this alliance, inviting users to create unique images with ChatGPT and DALL-E. 

Coca-Cola understood what it meant to increase brand awareness and engage new customers. Using AI allowed them to do that. It also shows the company’s wise use of AI to promote the brand further.

BMW Creating an Ad Campaign with Generative AI

BMW partnered with an advertising agency, Goodby, Silverstein & Partners, to create a video campaign for the 8 Series Gran Coupe with AI projected onto the cars in 2021. By projecting AI onto the car, BMW aimed to connect emotionally with their audiences, convincing them that the new 8 Series is not only better than their functional ones but also cheaper.

The company succeeded in speaking directly to its target audience with videos, not just words. That shows one of the many wonders of AI ads. Sometimes, visuals are just enough to engage with your customers.

IKEA’s Augmented Reality (AR) Ads

Popular furniture retail company IKEA joined the AI revolution by introducing AR ads. This new feature creates an imaginative picture of how furniture would fit into their homes using their smartphones. Customers can place virtual images of furniture in their living space to see how the products look in their environment.

AR ads boost customers’ shopping experience and offer a realistic way for them to make better purchasing decisions. Besides, AR ads minimize the likelihood of returns, as customers have a clearer way of deciding what they buy. 

This AI-powered feature is integrated with IKEA’s website and mobile application and can be used for free across both channels. IKEA’s attempt to use AI to help customers’ shopping experience has been successful. Not only has it made the shopping experience more engaging and interactive, but it has given them a competitive edge.

Sephora Incorporating AI Chatbots to Boost Customer Shopping Experience

Online shopping company Sephora delved into AI to provide personalized shopping experience. The website added AI-powered chatbots to help customers make better buying decisions. These chatbots personalize recommendations and instant support for a seamless shopping experience.

The AI chatbots handle various tasks, from helping customers find the right product to providing recommendations based on their needs. You may wonder how these chatbots understand human language. Well! They use natural language processing. Not only does this help them to understand, but they also respond to queries naturally and in a human-like way.

Leveraging AI has increased sales on Sephora by a significant margin and improved the shopping experience by ensuring customers receive adequate assistance through their purchase journey. This is one of the amazing things AI brings to the table.

Amazon Using Predictive Analytics for Ad Targeting

The largest online marketplace, Amazon, uses predictive analytics to create tailored ads for customers. Predictive analytics uses complex machine learning algorithms to uncover customers’ historical data and to forecast future trends and consumer behavior.

For instance, if a customer regularly buys baby products, the AI engine might suggest similar products like baby food, swings, etc. This targeted approach maximizes ad spend and conversion.

By analyzing customer behavior and buying habits, Amazon can predict products the customer will likely purchase and serve relevant ads. The good thing is this insight improves and updates over time to ensure a seamless buying experience. Amazon’s predictive analytics enhances user experience.

Adobe’s AI-Enhanced Creative Design

Computer software company Adobe integrated the AI-powered Sensei to assist designers in creating more engaging ad creatives and impactful visual ads. This Photoshop AI assists creators by automating demanding tasks and providing intelligent suggestions based on the user’s design principles and data. 

Sensei analyzes previous design works, user interactions, and design trends to recommend appropriate layouts and colors. By using this AI, designers can focus more on creativity while Sensei handles the repetitive tasks, thus saving time. Sensei can also help to optimize designs for various platforms and devices, ensuring the ads are visually appealing across all channels.  

Meta Continues with their AI Innovation

Meta’s investment in AI is no news, as the social media giant constantly looks for ways to ease and optimize tasks. In May 2023, the company announced their AI Sandbox for advertisers. Sandbox aims to generate Facebook ads by experimenting with various text variations and creating new image creatives. 

Facebook aims to onboard more advertisers to Facebook and help them generate more successful targeted ads. Meta is at the forefront of having the best AI-driven advertising platform with Sandbox. 

Marketers can save significant time using AI and brainstorm new ad creatives with Sandbox. The potential of AI in advertising is massive, and Meta has acknowledged this.

ClickUp Grows Blog Traffic by 85% with SurferSEO

Cloud-based project management company ClickUp revealed it enhanced its content marketing strategy with AI solutions. It needed a way to optimize performance and increase the quality of its output. Then came SurferSEO, a generative AI tool that took their content to the next level.

SurferSEO was the tool ClickUp needed, as it has SEO suggestions and SERP data in one place. It helped boost traffic through optimization and provided data-backed insights on improving content. The result? ClickUp grew its non-branded, organic traffic by over 85% in 12 months.

Content optimization generated more traffic for ClickUp’s blogs and increased conversion. When creating content, understand that SERP-ranked content can bring shoppers looking for the specific solution you provide. That’s one way to stay competitive. ClickUp leveraged this to increase its output quality without much effort. 

Starbucks Create Their Own AI Platform ‘Deep Brew’

Starbucks too? You may be surprised that the brand has delved into AI. The company developed its machine learning program Deep Brew, a suite of tools to offer human-like interactions to customers while helping Starbucks stay true to its brand message.

Deep Brew was first implemented into their mobile application to offer customers recommendations on future orders. However, the AI has made its way into their physical stores. Deep Brew collects and analyzes significant customer purchase history data and provides personalized recommendations.

Furthermore, Starbucks has used this insight to save time with inventory management, perform maintenance on their espresso machines, and even help discover the perfect locations for new stores.  

The lesson here is you can still maintain your goals and ideals even with the deployment of AI. Starbucks uses AI to automate manual tasks, thus giving its employees more free time to connect with customers in-store. 

SwipeBuilder Uses Generative AI to Create Ad Copy

Have you ever been stuck generating an ad copy for a new campaign? Or maybe you want to adjust existing ones, but your head is blank. Many marketers have experienced this at one point, and their delivery times have been affected by this slight hiccup. 

What if I tell you there’s a way you can generate an ad copy and brainstorm ideas without being fretful? Enter SwipeBuilder, another solution that uses AI to create swipes and winning ads. This innovative solution allows you to save a few swipes from Google ads, Facebook Ads, Twitter, and other advertising platforms and write a new one based on other ads in seconds.

This ad maker generates your ads and videos for free for a limited time. SwipeBuilder can be integrated into all major platforms, such as Meta Ads Library, TikTok Creative Page, LinkedIn, YouTube, Instagram, Google, Pinterest, X, etc. Sounds good to be true? Explore the functionalities of SwipeBuilder.

5 Actionable Tips for Using Artificial Intelligence in Advertising

Using AI can be beneficial to your business and brand. As already mentioned, companies are leveraging it to automate tasks and boost efficiency. Despite AI’s massive potential, you must use it wisely.

Here are five actionable tips for using AI in advertising:

  1. Use AI’s predictive analytics to target potential customer segments. This gives you insights into the ads your customers will most likely respond to.
  2. Implement Dynamic Creative Optimization to automatically create tailored and relevant content in real time based on user data.
  3. Deploy AI chatbots on your website to provide customers with instant support and personalized recommendations. It reduces response times, leading to overall customer satisfaction.
  4. Adopt AI to monitor and analyze customer feedback across your website and social media platforms. It allows you to understand public sentiment towards your products and services.
  5. Finally, use AI to create tailored experiences for your customers. Deliver personalized content and recommendations.

Is Artificial Intelligence the Future?

One would expect this question to have an ambiguous answer, but no, the answer is clear. AI in advertising is a strategic advantage many marketers don’t know yet. That’s mainly because global businesses still assess how best to utilize this technology to drive efficiency, minimize effort, and improve ROI. 

Artificial intelligence and its subsets, machine learning, and generative AI have massively transformed the ad industry in 2024, achieving the most bang for the buck. We’ve seen firsthand the impact of AI on ad campaigns and generating content. ML has been tremendous in predictive analysis and campaign measurement, while generative AI, like ChatGPT, has been useful in crafting content. All these work towards the common goal of minimizing time spent on the basics, such as campaign management and data collection, and enhancing focus on more strategic initiatives by automating mundane activities. 

With businesses continually searching to improve efficiency, we expect more investments in AI technology. It will allow more access to data in significantly less time and help them make smarter decisions. 

But does that mean AI’s domination will keep humans out of work?

That is one question on many people’s minds. What’s clear is AI will enhance traditional campaigns. It may be less likely to affect jobs or other human endeavors. After all, humans need to operate this technology. However, human input will be significantly less.

Staying informed about the latest AI trends and best practices will help you stay ahead of the curve. AI is rapidly evolving the advertising space and constantly learning and experimenting that will help you remain competitive.

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