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How to Add Link Tree to TikTok: A Step-by-Step Guide

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Adding a Link Tree to TikTok

TikTok recently rolled out a new feature that allows its users to add Linktree to their bios on the platform. This new feature will enable Linktree users to drive their TikTok audience to new content and posts on Linktree. Many users have reportedly seen a spike in traffic from TikTok. However, not every user is eligible to use this feature. So, why is that?

First of all, you need to fulfill certain criteria TikTok has stipulated. According to the social media platform, a TikTok business account can access the functionality. Verified users and users with more than a thousand followers can also unlock the feature.

But you may ask, ‘What is Linktree, and purpose of adding this to your TikTok bio?’ This blog is for you if you’ve never added a Linktree to your bio. It explains what Linktree is and why it’s essential for TikTok users.

A TikTok bio link is a clickable URL to a website of your choice. It’s a link that directs your followers to your desired web page, such as a personal blog, landing page, online store, or other social media accounts. It usually appears in your TikTok’s bio section, serving as a gateway for your followers to access more content from you, particularly if they are outside TikTok. 

An example of a website with a clickable URL or link that redirects followers to other sources is Link Tree. 

A Link Tree is a website for hosting the links to your social media accounts, websites, and product links. Link Tree is a tool that allows you to create a directory of web pages. From TikTok to Facebook, Snapchat to Instagram, Linktree is a server that enables all your followers to access your content in one convenient location. 

As a TikTok content creator, you don’t need people to view your content on a single platform – you need to convert them into new followers on your other social media platforms. Incorporating Linktree allows TikTok users to convert current followers into new followers on other platforms, thus, increasing visibility and credibility.

According to Linktree, there’s been a spike in website traffic since TikTok started granting business accounts the ability to add a link to their profile. This is one great feature that has benefitted several TikTok users. It has helped build their brand. Besides, it’s only natural for users to follow you on other platforms if they are your followers on TikTok.

adding link trees to your Tiktok bio

Adding a Linktree or a clickable link to your TikTok bio is essential for the following reasons:

  • Drive traffic to your main platform: Incorporating a clickable link to your TikTok profile will boost your online presence and build your brand.
  • Boosts sales and conversions: Adding a Linktree doesn’t only drive traffic; it increases the chances of customer conversion and sales. This is beneficial if you run an online store or promote products/services through affiliate links. 
  • Increases brand awareness: Adding a clickable URL that houses your other links helps to build your brand and give your business more exposure. 
  • Showcases your portfolio: With a clickable URL, you have all your businesses and content in one place. It makes it easier for your audience to find essential information about you or your content without searching through your profile or your numerous content.
  • Creates a professional: A well-organized Link Tree evokes a professional image, showing how serious you are about your brand and the value you aim to provide to your followers.

The benefits of a business account and a clickable link are immense. Combining both can effectively grow your brand and connect with your audience. 

Why You Need a TikTok Business Account

Social media platforms like TikTok are no longer used just for entertainment – they have become powerful for personal and business branding. A TikTok business account offers various features designed to grow your brand and enlarge your audience. Unlike private accounts, business accounts allow you access to analytics for tracking performance and optimizing content strategy. You also gain access to advertising tools that help you tailor content to your desired audience. 

That’s not all – a TikTok business account provides more authority and access to handy features like the bio link. Businesses, content creators, and influencers can direct their followers to external platforms. You can leverage the platform’s full potential to achieve more growth.

Benefits of Switching to a Business Account

Switching to a business account unlocks several opportunities, such as:

  • Access to the bio link feature that allows you to add a clickable link to your TikTok bio to drive traffic to your website, online store, or other social media platforms.
  • More analytics and insights to track your content’s performance, including views, engagements, and audience demographics
  • Ability to run ads and promote your content to a wider audience with TikTok’s advertising tools
  • Access to creative tools and resources to fine-tune your content for more engagement
  • Making it easier for your followers to reach out to you through contact buttons like email or phone

Not everyone can add a link in bio page – you must have a business account or at least 1,000 followers to access this feature. If you still run a personal account, consider switching to a business one to gain more visibility and promote yourself effectively on TikTok.

Therefore, the requirements for adding a link to your TikTok bio include:

  • Having a business account to access the link in the bio feature.
  • Having at least 1,000 followers to be eligible.

Adding a link to your TikTok bio is straightforward. Follow the steps below to add it.

Step 1: Switch to a TikTok business account

  • Open the TikTok app and go to your profile.
  • Tap the three lines at the upper right corner of the screen and select ‘Manage Account.’
  • Tap ‘Switch to Business Account.’
  • Follow the prompts to learn more about TikTok business account features.

Step 2: Edit your profile

  • Once you’ve switched to a business account, return to your profile and select “Edit Profile.”
  • Scroll down to the “Website” field and enter your preferred link into the website field.
  • Make sure the link is short and easy to remember.

Link Tree allows you to share multiple links with a single clickable link. It is a useful tool on platforms like TikTok that allows only one bio link in a user profile. You can add several links to your TikTok bio using one URL with Link Tree.

  • Create a Link Tree account by visiting the website and signing up for a free account. 
  • Follow the prompt to set up your link page.
  • Tap ‘Add New Link’ to enter the title and URL of your preferred links.
  • Customize your Link Tree page.
  • Copy the link and go to your profile page.
  • Select ‘Edit’ and paste your unique link in the ‘Website field.’
  • Save changes. Your link is now added to your TikTok bio.

Driving engagement and traffic requires tweaking your TikTok bio, including the custom link in bio. Here are a few tips to optimize the link to your TikTok in bio:

  • Highlight your most important links

Resist the urge to link out to every single platform you’re on. If you want to, highlight your most important social links, such as your website or landing page. Place them at the top of your Link Tree to gain more visibility. In addition, determine what’s important and highlight those links. Consider what you want your landing page to achieve.

  • Show your value upfront

Communicate the value of your page upfront, especially to hook new visitors. Make the titles of your links catchy and legible, so followers know what to expect when they click. More importantly, look for ways you can offer value to your audience.

  • Keep the link updated

Regularly update your Link Tree page with content and promotions. You wouldn’t want to keep your new followers waiting for fresh content. Maintaining a scheduled posting can retain followers and sustain your branding effort.

  • Customize your Link Tree

Tweak the appearance of your Link Tree to suit your branding. Creating a cohesive look that aligns with your TikTok account can help solidify your brand.

Common Issues and Solutions

You may experience issues adding a link in your TikTok bio even when you have a business account. If you’ve fulfilled all the requirements, and you notice your link isn’t still adding, it could be down to one of the following reasons:  

  • You don’t have enough followers

If you’re below the 1,000-follower threshold, you may experience difficulties adding your link in the bio description field. Get at least 1,000 followers and try adding a link again. In addition, use a URL-shortening tool like Short URL or TinyURL to make short links quickly.

  • Links Not Working

Check if the URL or website link you entered is correct. Sometimes, TikTok flags external links if they don’t comply with its community guidelines. For instance, if they lead to inappropriate content. Also, ensure your Link Tree page isn’t overloaded with many links as it can slow loading times. Only keep essential and relevant links on your page.

  • You’re using the wrong device

Only the TikTok mobile app allows you to add clickable links to your bio. Make sure you’re using the TikTok app on your phone and not your computer.

  • You haven’t switched to a business account

Even if you set up a TikTok bio as a brand or business, you will still have a personal account by default. These personal accounts often don’t support clickable bio links. Therefore, you need to switch to a business account.

tiktok link trees to other pages

It’s not just about creating a link on your Link Tree page – it’s adding useful links that will help solidify your branding. The idea is to give your content exposure and attract more paying customers with it. Therefore, the links should only drive traffic to your other website and increase brand awareness.

Here are some creative ideas for your TikTok link:

  • Add a link to your website to drive traffic to your main platform.
  • Showcase your portfolio and attract more clients.

Media platforms

  • Add a link to your social media accounts to increase brand awareness.
  • Promote your media platforms, such as audio tracks or videos on Spotify or YouTube.

Portfolios or demos

  • Add a link to your portfolios or demos to showcase your work.
  • Attract more clients and increase brand awareness.

Specific content pieces

  • Add a link to specific content pieces, such as a particular video on your YouTube channel.
  • Promote your events and encourage ticket sales.

Individual product pages

  • Add a link to individual product pages to boost sales and conversions.
  • Promote your e-commerce site and increase brand awareness.

Best Practices for Your TikTok Profile’s URL

Following the best practices for your TikTok profile’s URL ensures your link is effective and professional enough to enhance your social media strategy. Here are a few tips to bear in mind:

  • Create a compelling call to action to encourage users to click your link in the bio.
  • Provide context in your TikTok posts and a clear and concise call to action to encourage following.
  • Keep your link short and easy to remember to avoid mistyping.
  • Use a URL-shortening tool like Short URL or TinyURL to make short links quickly.
  • Use the same domain across your websites to create consistency, which helps in strengthening your brand.
  • Promote your link regularly to maximize visibility and engagement.
  • Add reminders on your TikTok videos or stories.
  • Track and analyze the performance of your link in the bio to optimize your strategy.
  • Use analytics tools, such as Google Analytics, to track clicks, views, and conversions. It helps you understand the links that drive the most traffic and optimize your strategy.
  • Place high-priority links at the top of your Link Tree and use eye-catching titles.

Conclusion

Adding a Link Tree to your TikTok profile makes it easy for your followers to keep updated with what you do and your content. The good thing is it isn’t difficult to add. All you need is to create an account with Link Tree and follow the steps outlined in this article. Remember, you must have a business account to include a link in bio page or TikTok profile. 

Meanwhile, you check out other blogs on TikTok, such as using the ‘Pinning’ feature to draw eyes to the videos you want your new followers to see.

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