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How to Create a Poll on Facebook in Easy Steps 2024

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Results of a Facebook poll

Marketers rely on Facebook for their branding and advertising practices because of the platform’s massive potential for success. Sometimes, running a successful marketing campaign includes getting feedback from users and understanding the impact your practice has created.

Opinions hugely influence how effective a marketing strategy, product, feature, or service is. Big companies like Apple, Tesla, and Microsoft have garnered massive success because they listen to customers’ feedback and implement what’s necessary to create an even better outcome.

In the pre-digital era, the paper system was used to create a survey and collect feedback. This method was time-consuming and tedious. Thanks to technological advancements, we can conduct surveys at the click of a button.

One of the modern ways to conduct a survey is to create a Facebook poll. It sounds like something only geeks could do, but it isn’t complicated. With guidance from our team at SwipeBuider, you can learn the process. This guide discusses how to create a poll on Facebook in easy steps in 2024.

What is a Facebook Poll?

A Facebook poll is a type of survey created on Meta to get people’s opinions. This mobile-friendly survey measures opinions and assesses the quality and effectiveness of your product, service, or practice on the social media platform. It can also discover what people think about a particular topic to discover what users like and don’t. 

Polls are one of the many Facebook features that can help you know what your followers and users think. It’s like getting into their minds and knowing their interests.

Anyone can create a Facebook poll provided they have an account. Polls can be created on your timeline, story, a news feed, or business page. The best part is they’re free.

You can ask questions and get answers in a multiple-choice format, which is typically the best way to engage users to poll questions and get specific answers. Audiences can choose the answer they want from the choices you created or add their answer if the option is available.

Most Facebook polls come with a deadline, after which users will no longer submit their poll answers. After the poll is conducted, the results are shown. The answer with the most votes and the percentage it constitutes will also be displayed.

You can choose to make a Facebook poll public or private. Public polls are visible to everybody, while the poll option the latter is visible to only selected persons. You can also create a poll on any topic, from politics and entertainment to sports and food.

Why Use a Facebook Survey?

A Facebook survey gauges people’s opinions on a matter instantly, which can help you make an informed decision. But is that the only reason people use a survey? You’ll be surprised that many use Facebook polls because surveys serve other purposes. Here are other reasons why people use a Facebook survey.

  • Increase engagement: Apart from getting an instant response from your followers, creating a Facebook survey like a poll increases engagement on your page. When people share and comment on a poll, it gives your page more visibility. Eventually, you gain more followers.
  • Access your knowledge: If you want to test your knowledge on a particular topic, a Facebook poll is a tool for accessing that. You can ask questions to understand your followers’ opinions.
  • Connect with audience: Q&A isn’t the only way to connect with your audience on a deeper level. Creating a Facebook poll is another untapped strategy to understand your audience better and engage with them meaningfully. According to experts, polls can show your unique personality.

Reasons Why Surveys Have Become More Important Than Ever

how to create Facebook surveys

Surveys have become essential in today’s data-driven world because they influence several things. From enabling businesses to perform better to increasing engagement, the importance of Facebook surveys is glittering. 

It plays a vital role in information gathering, driving decision-making processes, and creating an enabling environment for more impact and maximum results. Leveraging surveys can provide businesses with a competitive advantage.

Here is a comprehensive reason why a survey is more important than ever in today’s competitive landscape.

  • Making data-driven decisions: Businesses rely on feedback from surveys to make improved decisions. Facebook surveys provide valuable insights into customer preferences and opinions, allowing businesses to tailor their offerings accordingly.
  • Improve customer engagement: Growth can only be enabled if the customers are happy, and one way to know if customers are happy is by engaging directly with them. It is what Facebook surveys do. They provide a platform for businesses to understand their customers better and show that they are utterly committed to customer satisfaction.
  • Improve products and services: From engaging with customers, businesses leverage the feedback from their customers to improve areas that need an upgrade. It ultimately results in better products and services to meet customers’ needs and expectations.
  • Identify market trends: Through surveys, businesses and individuals can gain insights into market trends, customer demographics, and the competitive landscape. It enables them to stay updated and adapt to changing market trends.
  • Gather employee feedback: Surveys aren’t just about customers alone – they can gauge employee satisfaction in an organization. Employee surveys can help organizations identify areas for improvement in the workplace and reinforce positivity.
  • Evaluate campaign strategies: Facebook surveys can also gauge the effectiveness of a marketing campaign. Feedback from target audiences can determine the impact of a business’s advertising efforts and help them make necessary adjustments for a better future campaign.

What Can I Add to My Facebook Polls?

When creating a Facebook poll, you can add several elements to make it more engaging and insightful. Here are a few things you can add:

  • Multiple-choice options: This is like a multiple-choice exam question where you select rightfully from multiple answers. It enables easy participation and provides detailed data for analysis.
  • Open-ended questions: This is the opposite of the predefined option. Respondents provide detailed feedback on a survey topic without being coerced to choose from available options. 
  • Visual content: Here, you can add images or videos related to the poll topic. It makes the question visually appealing and more engaging.
  • Hashtags: Don’t underestimate the power of a hashtag. You can use this to maximize your poll’s reach beyond your followers. It makes your poll more discoverable to people with similar interests.
  • Tagging: You can add tagging to your poll to expand your reach. Encourage your respondents to tag their friends and anyone interested in participating in the poll. In addition, you can encourage them to share the poll with their followers.
  • Poll duration: Specify a deadline for the poll to create a sense of urgency. It will encourage quick participation and manage expectations about the day the results will be released.
  • Call-to-action: A compelling CTA can enhance engagement. Therefore, include it when asking for opinions or sharing experiences.

Where to Create Polls on Facebook

where to create Facebook polls

Luckily, you don’t need a survey app or poll app to create polls. Facebook makes it convenient to create a poll in different places easily, depending on the type of poll you want. Here are all the places on Facebook to make polls:

  1. Facebook Stories

Facebook now allows you to create polls on your Stories in poll stickers. These stickers are almost the same as polls you’d curate as a Facebook Ad.

The poll on Stories allows for two to four answer options. You can also add images for more appeal. Once your poll is created, it appears in your followers’ stories, and your respondents can vote on the provided poll options there.

The poll has a 24-hour timeline. That’s enough time to get feedback from your page followers.

  1. Facebook Business Page

A Facebook page differs from your regular profile because they have paid promotional options. You can only create a poll if you have a Facebook business page. You can create a poll on your business page and post it as an update. It’s a great way to inform your followers about an event or a product launch. 

However, this only works with the mobile application. Creating a poll on a Facebook page is an effective way to gain feedback and opinions from your followers.

  1. Facebook Group

A Facebook group is another place to create polls. Polls created on Facebook groups have the potential to reach a large number of people since they usually have many members. 

If you’re in a Facebook group, you can create a poll to get responses from other members. You can also make a poll in a group chat to get people’s opinions quickly.

  1. Facebook Event

The Events section is another place to create a poll. You can get responses from people who will attend a particular event. You can post questions like what activities they would want or what dish they would love.

Step-By-Step Guide on How to Create a Facebook Poll

Creating a Facebook poll depends on where you want to make it. However, the process is generally straightforward. Here is how to create a poll on the Facebook app in easy steps in different places.

How to Create Poll on Facebook Story

  1. Log into your Facebook account and click the ‘+’ sign in the blue circle to create a story.
  2. Choose an existing image or video from your device’s gallery. If you don’t have any saved visuals, tap the camera icon to take a snap.
  3. Click the sticker option at the top right corner of the screen and select poll.
  4. Type your poll questions and select whether to customize your answer or not.
  5. Tap ‘Done’ at the top right.
  6. Select the ‘Share’ blue button at the bottom right of your screen.  

How to Create a Facebook Group Survey

This is how to make a survey on Facebook groups.

  1. Click ‘Groups’ > ‘Your Groups’ and choose the Facebook group you want to create a poll for.
  2. Tap ‘Poll.’
  3. Type your question and enter the options in the text box.
  4. Select whether to add to your post.
  5. Click ‘Post.’

How to Create a Poll on Facebook Events

Here are the steps to creating Facebook polls on events.

  1. Go to ‘Events.’
  2. Select the event you want to create a Facebook poll for.
  3. Click the three dots in the bottom right.
  4. Tap ‘Poll.’
  5. Type your questions and answers.
  6. Tap ‘Post.’

How to Create a Poll on Facebook Business Page 2024

You can create a poll on a Facebook page if you’re the page administrator. Below is how to make Facebook polls on business pages:

  1. Switch your profile to a Facebook page and select ‘What’s on Your Mind.’
  2. Scroll to ‘Poll’ and click.
  3. Type your poll question and select ‘Done.’
  4. Edit your answer options to provide your respondents with answers to submit. Facebook allows up to 100 characters for each answer option.
  5. Click ‘Done.’ 

Wrapping Up

A Facebook poll can be invaluable to influencers, content creators, and businesses. Gathering people’s responses is just one of the many uses of this tool. It’s a simple way to engage your audience and test your knowledge on particular topics to gain valuable insights and ideas.

Considering the importance of Facebook Polls, you should consider adding them if you run a business, community, or organization. You can create a Facebook poll on any topic and start collecting feedback in just a few clicks.

If you’re skeptical about how to curate a Facebook poll, even when you have the idea, the SwipeBuilder team can help you with your needs. You’ll learn how to schedule posts and even track the results of your polls. Get started with us today! Leverage our AI tools for your social media needs, from writing engaging ad copy for your brand to saving swipe files. Claim your free 7-day trial now!

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