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How to Fix ‘IG Ad Account Not Found’ Error

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Instagram has become a powerful tool for advertisers to reach their target audiences and drive business results. With their robust user base, they can craft compelling ads that showcase their clients’ products and services. However, advertisers often meet roadblocks that prevent them from running ads successfully.

Imagine preparing to launch a campaign from your Instagram ad account, only to meet the dreaded error message that says, “IG ad account not found.” If you’ve found yourself asking questions, you’ll understand how frustrating it can be. Encountering this error message can hinder your advertising plan and dampen your mood.

Understanding the cause of this error is fundamental to fixing the issue. This guide explains the reasons for this error and the solutions to fixing it.  

What is the ‘IG Ad Account Not Found’ Error?

This is an error message an advertiser encounters while attempting to access their Instagram ad account. The message usually occurs within the Instagram Ads Manager interface and may come alongside a blank screen or inaccessible features peculiar to the account. 

When you encounter this error, you’re hindering your ability to launch a campaign or monitor existing campaigns, resulting in frustration. In addition, you’ll be unable to make necessary optimizations, potentially resulting in underwhelming campaigns and a waste of money.

Why is My IG Ad Account Showing an Error?

Instagram ad account displaying ad account not found error

The exact causes of the error could range from technical glitches to account settings within the Ads Manager to permission issues. 

  • Technical Glitches

Technical glitches are common to every platform, not just Instagram. Despite Instagram’s promises to maintain a straightforward user experience, occasional glitches could still arise that may affect advertising functionalities. 

These glitches could stem from platform updates to system maintenance. Instagram regularly updates its platform and introduces new features in the process to help improve the overall functionality. However, these updates may come with bugs that could affect advertising accounts.

  • Not Having a Facebook Page

Not having a Facebook business page linked to your IG ads account is one of the common reasons for having the ad error. If you have also not set up your IG business account, you could get the ‘ad account not found’ error. Instagram wants to ensure you’re the ad account owner and that you’re using it solely for business purposes.

  • The Account is Suspended or Deleted

Sometimes, seeing this message could mean your Instagram account is suspended or has been deleted erroneously. If deleted, you can create another ad account. If suspended, you may have violated Instagram’s policies or are not up-to-date about your documentation.

  • Account Settings

You may encounter this error message if your Instagram account settings do not have the right configurations or you don’t have the necessary permissions to access some features within the Ads Manager. Regarding permission issues, you may have set up your account to deny these permissions. It could be from making some changes to the account roles. 

Another factor that could be responsible is improper verification. Instagram mandates that all businesses must verify their accounts to access specific advertising features. If you haven’t verified your account yet, you could encounter such an error message when attempting to access your IG Ad account.

Troubleshooting Solutions: How to Fix the ‘IG Ad Account Not Found’ Error

The good news is you can fix this error, so you don’t have to look frustrated when you see the message of your ad account going missing. You can resolve this issue and get your ad campaign back on track. Here are troubleshooting tips to bear in mind.

1. Verify your Instagram ad account 

Validating your ad account shows you have all the rights to manage the account and its campaigns. Go to the Instagram app and log into the Ads Manager on Instagram. Navigate to the settings to check if your account has been validated. 

If verification is still pending, follow the prompts to submit all the necessary documents to claim ownership. If you encounter difficulties or have questions, contact support for more assistance.

2. Check for permission

Another step to fixing your ad account error is to check for account permissions. These dictate how you access certain features or perform within the Ads Manager. Reviewing account permissions ensures all the clearance of all required access levels. Therefore, you must verify that you’ve given all necessary permissions. 

To access account permissions, navigate to account settings and select permissions. Review the list of users registered to the account and their access levels. Update immediately if any necessary permission is missing. Also, ensure team members have the appropriate permissions to create and manage ad campaigns. You can test access afterward to see if the error has been resolved.

3. Check for Updates

As mentioned, Instagram regularly implements maintenance on the platform with updates. Check for any notifications regarding updates or maintenance from Instagram. Sometimes, an update may not resolve the issue. You may have to wait for Instagram to address the issue or contact Instagram support. Of course, that should be the case if an update is available.  

To check if there’s an update on your mobile device, go to your App Store or Google Play Store and search for the Instagram app. Click on it and check if you’ve got updates available. If there’s one, an update button will be available below the Instagram app name. 

Aside from updating the IG app, updating your web browser is crucial to ensure optimal performance. Your web browser could be outdated and may be incompatible with some websites. Each browser is updated differently, but you can check for updates by accessing the browser’s settings.

4. Reboot Your Device

Typically, rebooting your device can help set a lot of things straight. Mobile devices and computers aren’t problem-proof, as they will malfunction or experience some software glitches. After restarting your device, try launching the ads account again. If you still encounter the same error message, proceed to the next fix.

Having a Facebook business page can be extra proof that you’re the owner of the IG ad account and that you’re using it for business purposes only. Here’s how to link your Facebook page to your Instagram;

  • Go to the Instagram application
  • Click the hamburger menu at the top right corner of your Instagram profile.
  • Tap on ‘Edit Profile.’
  • Go to ‘Page’ and click ‘Connect’ or ‘Create.’
  • Select ‘Connect to an Existing Page’ if you already have one. If that’s not the case, choose ‘Create a New Facebook Page.’
  • Click ‘Done.’ 

6. Update Billing Information

Incomplete or false billing information could also trigger the ‘Ad Account Not Found’ error on IG. You must ensure your billing information, such as credit card details and address, is up-to-date and accurate to avoid disruptions in your ad account.

Go to the ‘Billing Settings’ within the Instagram Ads Manager and look for where to update your billing information. Confirm that the payment method is valid. If updating this information doesn’t resolve the error, contact Instagram support. 

7. Enable and Disable Airplane Mode

Turning airplane mode on and off can sometimes be the icing on the cake. The process is the same for all mobile phones, whether an iPhone or Android. Simply swipe up from your home screen and tap the ‘Aeroplane mode.’ On PCs, click the plane icon at the bottom right of your screen or go to Settings > Network & Internet > Airplane Mode.

8. Clear Cache and Cookies

Cache stores temporary data. It makes retrieving data easily without relying entirely on the main memory. However, this temporarily stored data on web browsers can get corrupted or outdated and may affect the functionality of the Instagram app and eventually the ads. Therefore, clearing the cache and cookies can help resolve this error and enhance your ad account’s performance. 

Go to the web browser you use in accessing Instagram Ads Manager, navigate to settings, and look for options to clear browsing data, cache, and cookies. Follow the prompts to clear data and restart the browser afterward.

On a mobile device, go to settings > app preferences > Instagram. Look for the option to clear cache and cookies. Restart the device, and that’s it. If the error still occurs, then try other troubleshooting steps.  

9. Just Wait a While

Sometimes, all you have to do is be patient and wait a while. The Instagram app occasionally experiences technical difficulties on their end. You’ll have to wait a couple of hours. To know if it’s a general issue, browse through IG forums and ask your colleagues and friends if they’re experiencing the same problem.

These troubleshooting steps can effectively resolve the Ad account error and ensure uninterrupted access.

How to Prevent the ‘Ad Account Error’ on IG from Showing

Sometimes, it’s best to take proactive measures to prevent this error from occurring in the future. It is essential to minimize the risk of encountering such an error. Imagine being excited to run an ad campaign for a client only to see your ad account blank or some features disabled. This is why you should employ best practices to maintain the functionality of your IG account.

Here are some measures to take:

  • Regularly review and update your account information. You should establish routine maintenance to check your account periodically for permissions and billing information. Review user roles and permission levels, address billing issues, and maintain an updated verification status.
  • Monitor your ad account performance and alert for malfunctions or irregularities to know your ad account status. Use analytical tools to track performance metrics, such as reach and engagement. They will enable you to access campaigns and identify areas for improvement. Set up notifications within the Ads Manager for critical events to stay abreast of any new developments. This will help you to address issues on time before they escalate. 
  • Stay updated about Instagram’s advertising policies to ensure maximum compliance. Instagram updates its policies periodically, meaning what you know before could change. That explains our emphasis on regularly staying up-to-date with their policies.

Save Instagram Ads with SwipeBuilder

Now that you’ve resolved your ad error issue, it’s time to get some ideas for your ad campaign. Do you need to add some touches to your ad? Or do you want inspiration to launch a compelling ad campaign that resonates with the target audience?

The secret is to follow a research-based approach. That is reviewing your competitors’ ads across Instagram, analyzing them, and following a similar pattern. However, Instagram doesn’t provide direct access to save ads. That means you can only view one at a time. 

What if I say you can save IG ads and see them anytime? Even when the ad is removed or changed, you can still view the old one. With SwipeBuilder, this is made possible. Download and install the SwipeBuilder Chrome extension on your computer, copy the link of the Instagram ad you want, and paste it into the tool. Your ad will be saved. 


Discovering the ig ad account error while trying to run or monitor an ad campaign can be frustrating and potentially impact performance. By understanding the causes of this error, you’re one step to finding the solutions, which have been explained in the troubleshooting section of this blog.

From verifying your ad account to checking for updates and clearing the cache, these are among the various troubleshooting steps you can implement to resolve this error and get your ad campaign up and running. Remember to try all these strategies should the error keep showing.

Remember to combine these troubleshooting steps with proactive measures to prevent future occurrences. That will help you stay on top of things and ensure compliance with the latest Instagram policies. 

If you still experience issues after trying these fixes, contact Instagram support to report the problem. It could be your best bet after other unsuccessful attempts. Go to the Help Center on the IG app or website and find your preferred contact method.

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