Mastering Facebook Split Testing: Strategies for Enhanced Ad Performance

computer screen displaying ad manager with split testing options

Facebook split testing, or A/B testing, is a great tool advertisers leverage to ensure that Facebook ads reach the right people at the right time and cost. However, many find the ad testing and optimization a bit complicated. Eventually, they do it wrongly.聽 Sometimes, marketers get inaccurate results when using the split test Facebook ads […]

How to Create a Poll on Facebook in Easy Steps 2024

an image showing Facebook polls

Marketers rely on Facebook for their branding and advertising practices because of the platform鈥檚 massive potential for success. Sometimes, running a successful marketing campaign includes getting feedback from users and understanding the impact your practice has created. Opinions hugely influence how effective a marketing strategy, product, feature, or service is. Big companies like Apple, Tesla, […]

How to Use the Facebook Ad Library to Improve Your Ads | SwipeBuilder

PC showing facebook ads library statistics

Many advertisers use Facebook to promote the products and services of their clients. Over the years, the social media platform has become a preferred destination for many due to its ease of use and competitive ad rate. The numbers are there to back it up. According to Search Logistics, more than 3 million businesses across […]

Should You Boost Facebook Posts? Understanding When and How

Facebook has a tremendous user database of up to 2.8 billion active users monthly. It’s no surprise many advertisers turn to this social media platform to promote their products and services – the numbers are unbelievable.聽 While there are ways to gain visibility, one common tactic is boosting Facebook posts. However, is this option viable? […]

10 Reasons Your Facebook Ads Are Not Delivering + How to Fix

man's facebook ads not delivering

Meta ad is a powerful tool to reach your marketing objectives. Sometimes, not everything will go according to plan. You may encounter challenges where your ads aren’t delivering or producing the desired results. As an advertiser, this can be heartbreaking, especially considering the amount of effort you have put into it. Meta or Facebook can […]

Create Viral Facebook Posts Following These 10 Steps

Creating viral posts on Facebook is a success every content creator and business owner wants. With over 3 billion monthly active users, Facebook has become lucrative for those who want their content seen by millions of people. But how do you boost your reach in the most popular social media platform against other content creators […]

How to Download and Save Ads From Facebook Ad Library

Ads are essential to a brand’s marketing strategy. Beautifully and well-crafted ads can influence opinions and entice potential audiences to take action, but it becomes tricky when developing creative ads. The reason? Competition. Millions of businesses advertise on Facebook, so staying unique requires originality and innovative thinking. Advertisers must be creative to capture the minds […]

How To Solve ‘Facebook Account Restricted’ Issue?

Receiving a notification that your Facebook account is restricted can be incredibly frustrating, as it limits access to certain features and actions on the platform. Like any other social media platform, Facebook has rules and regulations users must adhere to. Failure to comply usually results in Facebook account restriction. However, there could be multiple reasons […]