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The Complete Guide to TikTok Video Size: Best Practices and Requirements

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Your TikTok video size is an essential aspect of your video ads. Whether a content creator or an advertiser, knowing the optimal TikTok video dimensions is vital to maximizing your reach.

On a platform where millions of users share short and engaging videos daily, content with the right aspect ratio will easily garner more views. That’s because they are fully optimized for smartphone screens. Get the TikTok video dimensions wrong, and your videos will look untidy. However, the correct format will aid in your videos achieving maximum engagement and views.

So, what’s the ideal resolution for TikTok videos? This guide will walk you through everything you need about TikTok video dimensions, including the specific requirements for TikTok video ads. 

Understanding TikTok Video Dimensions

TikTok video dimensions talk about the minimum resolution for video creation. Regarding video dimensions, you need to understand the aspect ratios and maximum video sizes – two critical factors in determining viewing on smartphones and other gadget screens.

TikTok video aspect ratio

The video aspect ratio is the proportional relationship between the height and width. Typically, TikTok supports the standard aspect ratio of 9:16, which is ideal for portrait or vertical smartphone viewing. The portrait orientation gives a full-screen view, providing a unique experience that perfectly aligns with how most users naturally hold their smartphones.

TikTok also supports other aspect ratios like the 1:1 (square) and 16:9 (landscape). However, they don’t fill the screen as effectively as the standard 9:16 ratio. That’s because vertical videos are shorter than the width in these ratios. Therefore, it’s best to stick to the standard 9:16 TikTok video size for the best engagement.

Regarding TikTok video sizes, the social media app supports two major resolutions – 1080 x 1920 pixels and 720 x 1280 pixels. The former is the maximum video resolution and provides the best quality, while the latter offers decent video quality.  

Portrait Vs. Landscape: Choosing the Right Orientation for TikTok Video Ads and Content

One of the primary decisions when creating TikTok video ads and content is whether to shoot in portrait or landscape/horizontal orientation. By default, TikTok videos are shot in portrait aspect ratio (9:16), which makes the videos taller than the width. As mentioned, portrait videos are ideal for TikTok because they fill the entire screen.

A landscape video has a wider aspect ratio (16:9) than a portrait but has less visibility because it doesn’t fill the whole screen. It reduces engagement in the long run. However, they can be optimized to fit into different social media platforms because of their unlimited creative options. Plus, it’s easy to turn the same landscape video back into portrait and square videos with editing software like Adobe Premiere Pro. You can’t say that about portrait videos.

In summary, portrait videos are best for TikTok videos because they;

  • Deliver full-screen experience
  • Are more favored by TikTok’s algorithm and user-interface
  • Appeal to the phone’s natural orientation
  • See higher engagement

Landscape videos are the better TikTok video size because they:

  • Can be easily repurposed to fit into different platforms
  • Allow for a broader view

However, we recommend you shoot and upload your TikTok videos in the portrait orientation to maximize engagement. Besides, they are well-optimized for TikTok and perform better than horizontal videos.

TikTok Video Specs for High-Quality Videos

Apart from the aspect ratios and video file sizes, other things to consider in the TikTok video ad specs are:

  • Video file size
  • Video format
  • Bitrate
    TikTok video length ranges between 3 seconds to 10 minutes, allowing you to create snappy and longer content. However, short videos are best to maximize engagement.

The file size differs from one device to another. For instance, the max size for Android is 72 MB, while it’s 287.76 MB for iOS devices. 

As for video formats, TikTok supports MPEG, MOV, 3GP, AVI, and MP4. MP4 is the more universal and recommended video format because of its compatibility with various video editing tools. MP4 videos have a high-quality resolution while maintaining a relatively small size. 

The MOV format is another popular video file format developed by Apple for iOS users. Like MP4, MOV files are known for their high quality. However, they’re larger than MP4 files.

Remember, a high-quality video is one of the ingredients for engagement. Therefore, creating and uploading videos in either format will make your content professional and lead to a better viewing experience.

As for the bitrate, TikTok supports a frame rate of up to 60 frames per second (FPS). The higher the bitrate, the better the video quality.

Maintaining the right specifications ensures your TikTok video is crisp and optimized for the social media platform. High-resolution videos with 1080 pixels and an aspect ratio of 9:16 will be more attractive and significantly enhance viewer retention.

Creating Effective TikTok Video Ads

TikTok has become the go-to social media platform for advertisers looking to cater to a younger audience. With ad formats like In-Feed ads, Newsfeed videos, TopView ads, etc., advertisers can create engaging video ads to capture their target audience’s attention.

Here are a few tips for creating engaging TikTok video ads:

Grab attention immediately with an engaging image

Effective video ads drive engagement. One way to make video ads more engaging is to use a high-quality, eye-catching image. Whether you opt for In-Feed ads or News Feed videos, the aspect ratio, video resolution, length, and format must be on point. 

For instance, the aspect ratio for In-Feed ads (ads that appear in the users’ For You Page [FYP]) should be the recommended 9:16 vertical ratio. Remember, vertical videos are optimized for smartphones and provide the best viewing experience. Video resolution should be 720p or 1080p, and a 9 – 30-second length is recommended for optimal engagement.

NewsFeed TikTok video ads, those that appear in the For You Page tab, should follow the same format. The aspect ratio should be square or landscape orientation for a broader view.

Centre your content to ensure vital elements are centered

The reason for centering your content is to ensure all the interactive elements, like comments and sharing, are aligned properly. If your visuals or text is not centered, it can interfere with the interactive and interface elements along the edges. 

Therefore, place your logos, texts, or critical visuals in the middle third of the screen and highlight your main message or CTA in the center to capture attention. In addition, don’t forget to include text overlays to make ads more accessible and clear. Centering your video ad or content focuses on the critical parts of your ad.

Don’t forget music, as it’s a key element of TikTok

Music is transformative. It plays a significant role in enhancing the appeal and engagement of a TikTok video ad. Incorporating music generally boosts the platform’s experience. Therefore, you must have background music or sound enabled when creating content.

The music type is vital to the message you want to create with your video ad. First, choose music that fits your brand’s identity. It can help solidify your branding and create a memorable presence. 

Second, use music that complements the emotion of your ad. Upbeat music energizes, while slow or softer tunes evoke excess emotion. Leverage the tone of your video ads to create the right atmosphere for your engagement. Most times, the audience is moved by emotions.

Lastly, ensure you have the license to use particular tracks in your ads to avoid legal troubles. TikTok has a suite of licensed music you can incorporate into your video ad formats without legal concerns.

Add a strong call to action to deliver results

A clear and compelling call to action can convert ad views. Therefore, include a well-crafted call to action to persuade users to take action. Whether visiting a site, purchasing a product or service, or downloading an app, your CTA should be straightforward, create a sense of urgency to prompt immediate action, and be visually noticeable.  

Strong CTAs can drive engagement by creating the art of persuasion. Therefore, it should clearly communicate what you want your viewers to do after watching.

Resizing and Optimizing TikTok Videos

Resizing and optimizing your TikTok videos ensures your content performs well. You must pay attention to the TikTok video dimension to have the engagement you crave. Here’s how to resize your TikTok videos for optimal performance

  • Use an online video editor like Adobe Premiere Pro, or Kapwing, or mobile apps like InShot to repurpose horizontal and square TikTok videos. These editing tools can adjust the aspect ratio and size to fulfill TikTok’s requirements.
  • Ensure your videos are optimized for small screens. The minimum resolution should be 720p and centralize your content to make it viewable.
  • Compress your videos effectively with tools like HandBrake and Clideo if they are too large. Clideo allows for editing files up to 500 MB for free. 
  • Preview your content after editing. It helps you check if your content needs further adjustments.

Wrapping Up

Creating and uploading TikTok videos goes beyond shooting. It’s by understanding the correct TikTok video size, length, video ad specifications, and requirements prerequisites for producing high-quality and captivating video content. This guide will help you optimize your TikTok video to maintain a professional look and maximize reach.

As a content creator or advertiser, these tips and practices on TikTok video dimensions will help you to get the most out of your video content and expand your user base. Master these guidelines and connect with your audience in impactful ways.

If you’re looking for how to brainstorm ideas for your content, SwipeBuilder is your go-to tool. You can create swipes of TikTok videos and download them to your folder. Check out our blog on how to use the SwipeBuilder tool

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