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Top 10 Proven Ways: How to Get Good Facebook Engagement Rate

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How to get good Facebook engagement

Facebook engagement matters if you’re advertising on Meta because it can help extend your organic reach. If you promote products and services for yourself or a client, you want your target audience to interact with your post by liking, commenting, or sharing. But, getting this engagement as a small business or an influencer is challenging due to increased competition. Even Meta knows organic reach is declining, with the average Facebook Page engagement dropping to 0.7%,

What does this mean? It means it gets trickier to increase engagement. You need to find an effective way to elevate your Facebook engagement rate. Many brands are still killing it there when it comes to engagement, and you can join the ranks whether a big business or a small one if you follow the most engagement strategies we’re about to show you here.

This article will explain how to get good Facebook user engagement with 10 proven ways. Let’s get started!

Understanding Facebook Engagement

Facebook engagement is any action taken on a post or comment, including reactions, comments, shares, and link clicks. In addition, it’s when an audience takes action on your Facebook post. It’s a key metric for businesses to track and improve. A high engagement rate indicates that your Facebook marketing strategy works and that your post resonates with your target audience.

Engagement forces the Facebook algorithm to boost your post naturally and extend its organic reach. For instance, likes and shares can expose your content to a wider audience and trigger an action from your audience, by purchasing your product or service or redirecting them to another website. Facebook engagement is powerful. That’s why you need to aim for increased interaction.

How to calculate your Facebook engagement rate

Many people don’t know there’s a formula for Facebook engagement. Formally, the average engagement rate is calculated by dividing the number of engaged users by total page reach or followers, multiplied by 100. Use the formula: Facebook Engagement Rate = [(Total Likes + Comments + Shares)/Total Reach] x 100.

If you ask where you can get the total engagements for your page, you can find the data in Facebook Page Insights. First of all, navigate to your page and click on the three lines at the top left-hand side of the screen. Secondly, scroll to ‘Insights’ for an overview of your page’s engagement. 

A good engagement rate varies by industry, but a benchmark for Facebook Ads is 9.79k. As a result, aim for an engagement rate above 2-3%.

How to Increase Facebook Engagement

Here are 10 proven ways to get good Facebook engagement, whether a beginner, an intermediate, or a pro. 

Optimizing Your Facebook Page

Optimizing your Facebook page entails making your page more engaging and visually appealing. There’s no one-size-fits-all answer for optimizing a Facebook page, but certain methods can work for you if adopted.

When creating a page, you’ll be prompted to add basic details but go beyond that to add a great intro and Facebook cover photo. That’s because first impressions are crucial, and you’d want your followers or potential audience to have a good vibe and build a rapport with your page when they visit. If you get this right, you’ll start building an audience.

Therefore, adding essential details about your business, including a short intro and a catchy cover image, will enable new visitors to understand you. At that point, they will realize if your page is worth interacting with. In a nutshell:

  • Create a complete and engaging Facebook page. This starts with using high-quality profiles and cover photos. Utilize simple shots or product close-ups to make your page visually appealing.
  • Craft a compelling about section, telling your audience or followers what the page is all about. Share your brand’s story and mission to connect with your audience.

Crafting Engaging Facebook Posts

This is all about focusing on quality content. Your content must be engaging and fun to interact with. Many brands and influencers make the mistake of restricting themselves to a box in content creation. 

Let’s say you run a Facebook page about a bakery. Should you exclusively post content related to the bakery? Of course not. There can only be so much to say daily about your brand. Why not spice it up by giving a little history about the ingredients? Where they originate from and how they were discovered. 

You can also do a Q and A, where you ask your followers some questions about what they use in baking and why. You can also do live videos that showcase different cuisines from various countries to whet your audience’s appetite. This will encourage them to react to the Facebook post.

If you struggle to generate fresh ideas for your content, ask yourself ‘What’s trending?’ Share any fun facts or shocking statistics to stir a discussion or debate. It provides an avenue for greater Facebook engagement rate. Your page isn’t just for teaching – it’s meant to entertain, inform, and inspire. 

Create content that makes your audience smile, think, or improve their lives. Let it be relatable and human. Share behind-the-scenes content on Facebook stories, honest emotions, or relatable experiences to build a connection with your audience.

Prioritize video content

Visual content has many advantages over text-only posts. Facebook doesn’t hide its love for video content on its platform. People would much rather engage with a visual than just a text. Therefore, if you want to drive more engagement on Facebook, learn to use visuals more in your content.

However, don’t rely on stock photos or generic videos. It’s one of the many mistakes budding businesses make. Create your content – show your personality behind the brand. Additionally, create fan-centric content with striking colors. Even Facebook encourages brands to use video content to drive more engagement. Above all, share content that resonates with your audience and encourages engagement. Boost your videos to increase reach and Facebook engagement rate.

Timing and Consistency

Timing is crucial in Facebook posting. If you want your business to get more Facebook engagements, you must post consistently and know the best time to post on your Facebook business page. There’s no rule of thumb for consistency, but it’s ideal to post one or two every day.

Don’t be in a haste to post twice a day. Quality precedes quantity. Therefore, aim to post at your convenience. You can increase the number of Facebook posts daily if your content creation workflow is efficient. If you don’t have time to post on Facebook, create a social media content calendar and schedule your Facebook posts in advance. 

What about the best time to post? Research reveals the best time to post is between 9 and 10 AM on Friday. That said, there’s no golden rule as to when to post. Your posting should depend on when your Facebook audience is most active.

Use Facebook Insights to find the best times to post. This will help you get good Facebook engagement for your post. In a nutshell:

  • Post when your followers are most active to increase engagement rate
  • Use Facebook Insights to find out when your audience is most active
  • Post consistently and at the right times to maintain audience engagement and appease the algorithm
  • Use a social media scheduling tool to plan your social media calendar

Encouraging Interaction

Social media is a two-way thing – when your audience interacts with you, try to respond to them. It’s easy to miss this. Create time daily to engage with your fans and respond to customers’ comments and DMs. You don’t need to comment – you can react with an emoji. Responding to comments also directly indicates that your Facebook post has engagement, which can aid in ranking it higher.

It’s not possible to respond to every comment you receive. However, try to respond to customers’ complaints. Posting without a response will create a negative impression and may force your customers to leave you.

Besides, comments can give you insights into what your audience wants, enabling you to create fan-centric content that will give your posts a better Facebook engagement rate. It shows you value your audience’s feedback.

Be Active in Facebook Groups

Posting as your page in Facebook Groups is a common social media content strategy for giving your page more exposure. It gives Facebook content and your brand more visibility naturally. However, you must join groups that align with your brand.

For example, your page is a beauty and personal care brand. Your strategy is to join popular skincare groups and engage in conversations. Community members will notice you and check your page out. Avoid using Facebook groups as sales channels. You could be removed. The idea is to gain visibility without selling. 

So, engage with fans on the Facebook page and groups, share useful content, and appreciate their feedback. On your page or Facebook group, you can ask fans for information or opinions to kick off an active comments thread. Engage with other Facebook pages and groups to build relationships with your audience.

Leveraging user-generated content

Leveraging user-generated content is a visual storytelling strategy that shows the creative side of your audience. The idea is to tell your audience to create content based on your products or services and then share them on your feed. This method is highly engaging and fun for everyone, as everybody sees the content shared by the brand they admire. 

You can go about this in some ways – turn it into a contest where you tell your audience to share photos and videos of your products and randomly send a gift to a selected winner. Alternatively, you can hire a UGC creator to help you brainstorm ideas that can help you get started. However, this is quite different from influencer marketing.

Use Facebook Analytics

Facebook Analytics can give you a lot more information about your posts than imagined. So, you can leverage this to increase engagement. Let’s say you have a post with many likes and comments, you can use the same strategy to make your future Facebook posts achieve the same level of Facebook engagement or even higher.

Maybe it was a statistic or a meme. Either way, recreate the magic instead of guessing what works. Your top-performing content should be your compass to knowing what to post for maximum engagement.

Partner with influencers

Influencer marketing will forever remain gold. Partnering with people who have a large following on Facebook will give your business or brand more exposure. Influencers can share photos and videos of your products or services to their audience on their Facebook pages, tagging you along. 

You can also get a little help from your friends, employees, or influencers. It isn’t a bad idea if you can’t afford an influencer. You can ask visitors on your page to reshare the content to increase Facebook engagement and make your content appear in their feeds. 

Run contests on your Facebook page

Almost everybody loves freebies. What better way to capture someone’s attention on social media than running a contest or a giveaway? Contests get people excited to engage and follow your page. It allows you to get your page in front of people by asking people to follow, share, or engage with any post and get rewarded. You don’t have to reward everybody. You can say it’s only for a selected number of people, but that won’t stop many from participating.

Wrapping Up

What matters at the end of the day is getting some engagement for your Facebook posts. With these Facebook engagement strategy tips, you can get a good Facebook engagement and more followers. Start implementing these strategies and watch your page grow. 

However, increasing Facebook engagement isn’t the end. The ultimate objective is to respond to comments and enhance conversions. See engagement as part of your Facebook marketing strategy. Speaking of marketing strategy, check out our post on boosting Facebook post.

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